The play on words is multi-dimensional and pretty damned clever, if you ask me. What it IS, may be even more clever, though.
I spend hardly any time on the interwebs these days, which are probably filled with gossip and reviews about this product, but I actually ran across it in [gasp!] the newspaper, under the outdoors section. I'm glad to not know what I don't know about it, because I just think it's cool and have great hope that it's a great product. I seriously want it to be, given the mission of the company that produces and sells it. But I'm getting ahead of myself. Please, read on.
What it is then, is this packaged bundled plasticy thing with a big window for catching rays and a plastic snap and an on/off switch. In technical terms.
Once you unsnap the snap, it unfolds into a larger plasticy, nonsensical bag-thing. That has now become much bigger than a phone.
Leveraging 1960's air mattress know-how against modern day solar electricity generation, electrical energy storage and LED lighting technology is how this company apparently rolls.
Once "blown up", it becomes [much] bigger, as well as substantially thicker, than a phone. (The master of the obvious is in the room. Please give him some space.)
From there, the hard work is done and the only thing left to do is turn off all the lights in your house and turn your new LuminAID on.
Brandy is somewhat, but not *that* impressed.
I'm all in, though. I'm excited about the bike camping potential of the product, of course. But what make it so easy to throw dollars their way is that they really seem to have have a much higher calling than pleasing some douche in Spokane who nerds out on anything remotely bike and/or bike-camping related. From their website:
The purchase program involves an option to buy 2, of which you get one, and the other gets donated to women around the world in distress/disaster situations that need light. For thirty freaking bucks! And they handle it all. Holy krap, even if they're something other than what they represent themselves to be (which I don't think is the case), how can you not just take a chance on "getting a light and giving a light"?
I just choose to think, until proven otherwise, that this whole enterprise is supremely rad. The concept of siphoning my bike-douche-dollars as a means of doing something genuinely worthwhile is something I'm not letting go of without a fight.
I'll let you know how this product works, bike-camping-wise. But that's really beside the point. The way bigger and way better told story is here.